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Flavored Tobacco and Youth

Why is Flavored Tobacco an issue?

Flavors, including menthol, make it easier to start smoking.  
  • Most teens who use tobacco start with a flavored product.
  • E-liquids come in many candy and fruit flavors like bubblegum, cotton candy and apple. 
  • Many of these products are tempting to young people because they are sold in colorful packaging that makes them look like candy. 
  • With its cool, minty taste, menthol covers up the harshness of tobacco and makes it easier to smoke and more addictive than non-flavored cigarettes.
  • 48% of high school cigarette smokers say they normally smoke menthol flavored cigarettes.
  • 54% of people between the ages of 18-24 who use other-tobacco products (OTP), report using a flavored OTP in the past month compared to 15% of 25-44 year old OTP users, 5% of 45-64 year old OTP users, and 1.7% of OTP users over 65 years of age.

How you can make a difference!
  • Make your voice heard! Speak out about how flavors entice kids into wanting to use tobacco products and how menthol cigarettes are more addictive than non-flavored cigarettes. 
  • Write a letter to the newspaper, an opinion piece, a blog or use Facebook and other social media to tell others what you think. 
  • Keep learning and teaching others about policies that make it harder to buy menthol cigarettes and flavored tobacco products.

Learn more about Flavored Tobacco here. Resource: "Addiction is Never Sweet or Cool" ©2017 California Department Public Health. J965-2/17

For more information contact the Tobacco Education Program staff at 209-966-3689

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PO Box 784 | 5100 Bullion St. | Mariposa, CA 95338