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Flavored Tobacco and Youth
Why is Flavored Tobacco an issue?

In recent years there has been an explosion of sweet-flavored tobacco products, especially e-cigarettes and cigars.  Flavors, including menthol, mask the harsh taste of tobacco making it easier for kids to get hooked on nicotine.

Studies show that flavors play a major role in youth use of tobacco products.  In fact 4 out of 5 kids who used tobacco started with a flavored product.  Learn more at
  • E-liquids come in many candy and fruit flavors like bubblegum, cotton candy and Lucky Charm. 
  • Many of these products are tempting to young people because they are sold in colorful packaging that makes them look like candy. 
  • With its cool, minty taste, menthol covers up the harshness of tobacco and makes it easier to smoke and more addictive than non-flavored cigarettes.
  • 48% of high school cigarette smokers say they normally smoke menthol flavored cigarettes.
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 How you can make a difference!
  • Make your voice heard! Speak out about how flavors entice kids into wanting to use tobacco products and how menthol cigarettes are more addictive than non-flavored cigarettes. 
  • Write a letter to the newspaper, an opinion piece, a blog or use Facebook and other social media to tell others what you think. 
  • Keep learning and teaching others about policies that make it harder to buy menthol cigarettes and flavored tobacco products.

Learn more about Flavored Tobacco here. Resource: "Addiction is Never Sweet or Cool" ©2017 California Department Public Health. J965-2/17

For more information contact the Tobacco Education Program staff at 209-966-3689

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PO Box 784 | 5100 Bullion St. | Mariposa, CA 95338